The owner of a major provincial newspaper in Spain pissed when I told him two years ago he was not awarded the license for a digital terrestrial television. "Now, given the loss of millions of some local DTT,'m delighted." 

And the splendid flowering of television channels and their large operating costs have already caused the premature closure of some of them. Even before the introduction of DTT television initiatives restricted area as Localia, ended in a monumental fiasco. "No viewers for many channels," he explains an expert in the sector-and even less advertising market to support them. "Besides, he adds, young people prefer to download videos on your PC and go and stand in front of the TV."

That is, we face a revolution in the audiovisual industry.

I say less than three months to complete analogue switch-off in all the peoples of Spain, which, or access to TV for DTT system, or simply run out catarla.

As of today, but not yet doomed to see it, 80 percent of Spanish homes have access to DTT. In some localities, such as Barcelona, the system allows the reception of 40 television channels. In Salamanca, only 25, which is not bad, because do we have time, humor and interest sufficient to view the programming of 25 channels?

Not kidding. This explains, therefore, that some administrative concessions have not even started and that the red numbers are installed in the balance sheets of most companies.

From now on, we've seen, TV mergers begin, some even against nature, involving companies with conflicting ideological positions, and segmentation of the audience that fragmented the cognitive universe of staff. Because, let's see, what look like the country that shows the Sixth and Intereconomia? Or the Tele Madrid and Canal Sur? As if we did not have schizophrenia and little ideological, conceptual pie we head towards the havoc caused will be.


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