If they can't see the blackboard in school and have to sit near the front of the theater when they go to the movies, they know they should probably go get their eyesight checked. It seems strange, but these same people will likely avoid going to a hearing center even when there are obvious problems. One reason is that people don't take their auditory functions as seriously. Another is that it is a bit more difficult to discern when your ability to hear has become impaired. This is all the more reason why you should get your ears checked.
Making matters worse is the fact that many people will not speak up when they realize they aren't able to hear as well as they used to. Putting the final nail into the coffin, many more people are completely unaware that they are suffering from any kind of loss at all. Those who work at a hearing center give very surprising news every day to patients who discover that they cannot hear as well as they should be able to.
Everyone knows that eyesight can fail as early as preschool, but they think that auditory loss -- except in the case of obvious disabilities -- isn't going to affect them until they get much older. This is far from the truth, however. This handicap is experienced by age groups across the spectrum. Though much more rare than near-sightedness for example, it is nonetheless a very real problem and it should be identified and diagnosed as soon as possible.

With many kinds of loss, there are treatments that can easily cure the condition. For instance, someone with earwax and blockage impairing their hearing is pointlessly going through life with decreased sensory perception when the treatment is easy and quick. Of course, not all forms of loss are that easy to treat. 

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