French Open: Receipts and Expenses, media coverage, sponsors, brand and video games

Economic aspects

Economic balance sheet

Receipts

Expenses

Carbon footprint

According to a study published in the Sunday Journal on1^st January 2011, the Dakar rally emitted 42,000 tonnes of CO₂. By way of comparison, the study carried out by the Espere firm (approved by Ademe ), the F1 Grand Prix of Spa-Francorchamps in Belgium emits 24,000 tonnes, the 2007 Rugby World Cup is at 570 000 tonnes, the FIFA World Cup has 2,700,000 tonnes, and the Roland-Garros tournament has 156,000 tonnes of CO ₂. These figures are mainly explained by the movements of spectators. The French Tennis Federation has also announced that it is taking measures to improve its carbon footprint.

Media coverage

Roland-Garros is broadcast on five continents by 102 channels in 198 territories. The Europe is the continent which broadcasts more the tournament with 3,911 hours of television coverage devoted to de France 2008 Open, after the Asia-Pacific, 1610 hours, the America, 1020 hours and Africa with 859 hours. Live accounts represent over 66% of the tournament's total broadcast, 4,917 of the 7,400 hours of broadcast are live, the rest is split between deferred, replay and summary.

In France, the tournament is first broadcast on TF1. The broadcasting rights were transferred in 1987 to Antenne 2 and FR3 which later became the France Télévisions group as well as France 2 and France 3 until 2023. It then becomes a historical partner of the tournament, helping to modernize the event each year. The channel broadcasts matches live from 11 a.m. to 6:40 p.m. during the fortnight thanks to the complementarity of France 2, France 3 and France 4. Traditional magazines like Un jour à Roland-Garros,L'Image du jour, Retour à Roland-Garros are broadcast at the end of the evening during the fifteen competitions broadcast.

In 2006, the Philippe-Chatrier court was covered by France 3 Lille with fifteen cameras including two magnifying cameras, a remote-controlled camera on rail and one on the remote head, as well as four slow-motion cameras. The Suzanne-Lenglen court was covered thanks to the technical means of France 3 Marseille by ten cameras including a magnifying camera and two slow-motion cameras. Short was covered with the car-governed from France 3 Rennes by fifteen slowed cameras and two cameras. Finally, short and 7 were covered by four and five cameras, and one slow motion camera, respectively. The France 3 Lyon control unit covers the daily editions with eleven cameras placed in the two interview studios, on the terrace, and in the commentary booths of the Philippe-Chatrier and Suzanne-Lenglen courts.

Each year, the Super Signal, a program produced by the French Tennis Federation for foreign television stations, is broadcast in more than a hundred countries by partner broadcasters. At the microphone, Fred Stolle, Wally Masur, Kerryn Pratt, Mark Woodforde and David Basheer comment on race.

All these resources make the Roland-Garros tournament the most watched French sporting event in the world, in 214 territories in total, and the only one that has live coverage on a network of American television channels. The agreements between the FFT and the NBC channel were extended until 2010 and ESPN2 broadcast more than 100 hours devoted to Roland-Garros in 2006.

The European Broadcasting Union holds the audiovisual rights for the French Open in European territories outside France for the period 2008 - 2011. The EBU was chosen for the purchase price of the rights and the guarantee of media exposure in Europe of the event. A contract of 56 million euros, or 14 million euros on average per year, was signed. The hertzian coverage guarantee from 120 to 490 hours.

In july 2019, the television rights for the broadcasting of Roland-Garros are again attributed to France Télévisions for the period 2021-2023. The French group will however have to share certain slots since the matches broadcast in the evening and those played on the Simone-Matthieu court are sold at Amazon.

Sponsors

The organizers provide sponsors with important advertising material. The main sponsors of the tournament are the BNP bank, official sponsor of the tournament since 1973, which is visible on the baseline tarpaulins and the polo shirts of the ball collectors; the Perrier brand, whose logo is on the referees' chairs, those of the players and the coolers, and Peugeot.

BNP Paribas is the only official sponsor of the French Open tennis tournament. The French bank spends twenty million euros per year at the tournament. Sponsor at Roland-Garros in 1973, the green tarpaulins have since been in the BNP colors, just like the ball collectors of which it participates in the selection. InMay 2007, the contract was extended until 2011.

Perrier is an “official Roland-Garros bubble”. In 1978, the brand appeared for the first time on coolers, and Perrier bottles came to the stadium. In 1989, Perrier appears on the chair umpire, and since 2000, the Perrier logo is visible on the umbrella Player ⁵⁹. Häagen-Dazs ice creams, Nespresso coffees and Tropicana orange juice are also present at the French Open, the three brands are official suppliers of the Paris tournament.

Peugeot became one of the three main partners of the French Open in 1984. Five years later, it became “partner and official carrier” of the French Open. For the first year, Peugeot is providing a hundred vehicles with drivers for the tournament and is organizing transport for Roland-Garros players, VIPs and officials. In 2007, more than 220 vehicles were made available for the tournament.

Adidas is the supplier of equipment for ball collectors and supervisors. He is an economic partner of the tournament, with whom he is linked for the sale of products derived from it. The equipment manufacturer has been a partner of the Roland-Garros tournament since 1973, the year in which the brand financed the construction of the players' restaurant. The contract between Roland-Garros and Adidas ends in 2012.

A partner of the French Tennis Federation since 1985, IBM, which is also a technological partner of the other three Grand Slam tournaments, develops and maintains the tournament's website. Since 2007, Longines replaced Rado as official partner and timekeeper of the French Open.

In 2005, an agreement was signed between Lagardère SCA and the French Tennis Federation. For the 2005, 2006, 2007, 2008 and 2009 editions, Lagardère, main sponsor of the Roland-Garros tournament, pays 11 million euros for the tournament. Europe 1, a subsidiary of the group, benefits from this agreement which allows it to offer its listeners coverage of the French Open.

FedEx, the world leader in express transport, has had a partnership with the tournament since 2002 and until the 2011 French Tennis Open. The partnership provides for advertising space on the main courts and the provision of private space. Fed Ex takes care of the transport of products derived from the Roland-Garros brand sold on its website.

Alain Afflelou has been an official partner of the tournament since 2005. The logo of the eyewear manufacturer is present in the stands of the central court. Lacoste joined forces with the Roland-Garros brand in 2008. The crocodile brand is offering a “Special Roland-Garros” edition line for this occasion. Adecco is an official partner of the Roland-Garros wheelchair tennis tournament. Algeco sets up a television center each year with an area of ​​nearly 3,000  m ² and 435  m ² of terraces to accommodate journalists covering the tournament. Sagemhas been a partner of the tournament since 2006. Sagem creates mobile phones with the Roland-Garros label for the tournament, such as the My501C Roland-Garros Edition in 2007. Sogeres, Orange and Onet are also official suppliers of the tournament.

Until 2010 Dunlop was a supplier of tennis balls, just as Tecnifibre offered the tournament its tennis racket stringing skills. But since 2011 it is Babolat who replaces them.

Derivatives

Roland-Garros brand 

The Roland-Garros label was launched in 1987. The fundamental values ​​of the brand are: legend, cosmopolitan, fair play, energy, sensations, French touch, intergenerational and modernity. Roland-Garros sponsors offer products in line with the values ​​of Roland-Garros.

In 2003, the brand's products were present in 10,500 points of sale in nearly forty countries. Distributed in a network of 60 multi-brand stores in France and Belgium, the Roland-Garros brand generated sales of 9 million euros in 2004.

Among the products in the collection, there are products from the Carré Blanc, Lacoste, Lancel, Swatch, Alain Afflelou, Dunlop, Peugeot and Sagem brands.

Video games

The first video game associated with the tournament released on console is Roland-Garros 97 on PC. Before the 1998 and 1999 editions, the publisher GT Interactive released the Roland-Garros 98 and Roland-Garros 99 games, still on PC. In 1999, Roland-Garros: French Open was released on Game Boy. In 2000, Cryo Interactive published the Roland-Garros 2000 game on PC and Game Boy. The May 16, 2001, a new game associated with the tournament is again available, Cryo released Roland-Garros 2001 on PC and Game Boy. It comes out two weeks later on the PS1. In 2002, Carapace developed Roland-Garros 2002 which was released on PC, Game Boy Advance and PS2. The May 14, 2003, Wanadoo edition publishes, like the previous year, a game developed by Carapace. Roland-Garros 2003 is the new opus in the series and is available on PC, Game Boy Advance, Xbox. However, the game was not successful and no games were released in 2004. In 2005, Namco developed Roland-Garros 2005 powered by Smash Court Tennis on PS2, considered a reissue of Smash Court Tennis 2. In 2012, F4 released Roland-Garros: The Virtual Tournament, a game accessible on a web browser and partly incorporating the tennis gameplay of its game.Empire of Sports.

 Also Read:

• French Open: Background, History of Roland Garros
• French Open History: From world war to the open Era
• French Open: The open era - Swedish supremacy, Domination of Chris Evert
• French Open: Modern Era, Nadal Era, Mens and Womens Tournament
• French Open: Prize money, points ATP and WTA, records - mens and womens
• French Open: Organization, Tickets, qualification, anti-doping and regulations
• French Open: Roland-Garros Stadium, Location and accessibility, Village, Museum
• French Open: Receipts and Expenses, media coverage, sponsors, brand and video games